Computer hardware, the web page design should allow for traditional or old technology access. Nielsen, (2000) explains that content is the vital part of web sites due to the first appearance to users. Quality of the content is one of the two most important determinants of e-commerce web usability. E-COMMERCE: PURCHASING AND SELLING ONLINE. Benefits of B2C E-Commerce Solutions • Better customer service – Businesses can transact. • Design a cross-sell. Broadband market in South Korea: What is behind its rapid development? Web Journal of Chinese Management 5, 2 (Jun. E-commerce Web site design: strategies and models H. Joseph Wen New Jersey Institute of Technology, Newark, New Jersey, USA. E-commerce, World Wide Web, Marketing, Model, Design. This paper presents two e-commerce Web site design strategies and 12 e-commerce models for gaining that advantage. Background Hoffmanetal. (1995) proposed a. We work with ambitious companies to create outstanding e-commerce, websites, and apps. A digital studio that will generate the results you need. Better Experience. Design for customer experiences. We’re your experienced guides for navigating the complexities of creating digital experiences.
Delivering the 'best brand experience' and engaging customers, building relationships and encouraging return visits are the hallmarks of outstanding websites, according to an evaluation by Accenture's Marketing Sciences group that published its first-ever list of the top business-to-consumer websites. Of more than 260 B2C sites that the team of 30 researchers evaluated, Adidas.com, Ford.com, Google.com, Microsoft.com and Nike.com were standouts.
According to the results, these sites were 'successful at engaging consumers using a variety of techniques, such as providing detailed, high-quality information in interesting formats; building relationships through interactive exchanges; and encouraging return visits by current and potential customers through the use of promotions, premium services, clubs and other online innovations.'
The Accenture team examined three broad areas, says Jeffrey Merrihue, CEO of Accenture Marketing Sciences. First, did the website offer basic information and services that should be easily found on all corporate websites? Second, did the website help create relationship- and brand-building with consumers? And third, did it have e-commerce functions and provide the ability to sell more product?
Specifically, the evaluation team relied on nine factors composed of 33 criteria Accenture says are necessary to deliver a high-performing branded customer experience. The nine areas covered: search and navigation, information, service, engagement, relationship building, branding, e-commerce, globalization and number of visitors.
What was surprising to Merrihue was the 'dysfunction' and wide range of problems that his team discovered in all areas of evaluated companies' websites. For example, on one company's site, 'there was really superior brand-building, but if you wanted to find the basics, you couldn't do it,' says Merrihue.
Overall, he says, there was not one specific factor that everyone had trouble with. 'What that told me was that the sector was still very chaotic,' Merrihue says. 'People would focus on one aspect and get it right, but it took all of their energy to get that right,' and other areas, such as building a great e-commerce engine, would be neglected.
This is all very important for 21st-century businesses because a corporate website is 'the place where businesses are expressing their entire value proposition,' he says. In the past, it was a 30-second TV commercial, and now it's a website.
So what did the top five do so well? According to Accenture..
Kingdom hearts 2 final mix savedata download pcsx2. The Nike site scored particularly high in the areas of engagement, relationship building and branding, as it delivered instant impact with tight integration with its offline marketing activity and other elements to engage targeted customers and make it relevant to their daily lives. For instance, Accenture noted that Nike, by using its site to market Nike+ and NikeID, incorporated innovative mechanisms that enable consumers to measure and manage their running regime and even design their own sports shoe.
Google.com was rated as particularly strong in the area of relationship building, as the simplicity of the site's design enables a consumer to set up a Google account and return to a homepage that is tailored to deliver the information that he wants to access on a regular basis. Repeat Google users can readily register to gain access to a variety of services ranging from maps and video to blogs, images and news.
Ford's U.S. site received high marks because of its depth of product information, which the Accenture Web Evaluator rated as detailed, helpful and well-presented. For instance, people who use the Ford site can enter its Virtual Showroom, where they can access detailed product information that is interactive and easy to use and can also locate dealers, search dealer inventory and learn about financing options.
Microsoft.com provides online services that create 'stickiness' and deliver value to the customer. The site encourages visitors to return to download software, access user guides and tutorials, and obtain other product information.
Accenture gave the Adidas site high marks for branding, noting that from the moment a user arrives at the Adidas landing page, the site delivers a high-impact positive brand experience with a 'wow' factor. That impression is sustained throughout the site, as its design, function and layout support the company's 'Impossible is Nothing' messaging with animation, images of star athletes and other design elements that support the slogan and the brand while providing visitors with information about the company and its products.
One vexing question that remains to be answered, of course, is just how much a robust online 'brand experience' translates to companies' bottom lines. Or, consequently, how little. For example, while the Accenture rankings hail the successes of Ford's website, the automaker has been struggling during the last several years. 'Right now, there's too little information to be able to track how improvements in Web performance and transactions lead to increased productivity of the sites' and the company's bottom line, Merrihue says. 'But we will get there.'
He won't comment on Ford's financial situation, but he does laud its website-its virtual showroom and how a customer can build an automobile online. 'I would challenge you to find [something as good as that site from a comparable company] on the Web,' Merrihue says.
While his team culls more data on the sites, Merrihue estimates that in about 18 months he'll have a better understanding of just how much effect the overarching correlation can have on companies. He adds, 'We are committed to proving or disproving that hypothesis.'
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Home Last Updated on February 14, 2018
Brick and mortar storefronts are still a great way for businesses to earn clientele—but to make it in retail in today’s market, the brick and mortar shop is an option; an online presence is a must.
Building an e-commerce storefront can be as involved or as simple as you like—but for it to take off, keep in mind that there are a few guiding principles that you should follow.
For starters, it must be both search engine and user friendly, intuitive, aesthetically pleasing, and functional. But there’s much more to it than that. You need to focus on ecommerce usability as well.
Start your e-commerce venture off on the right foot by following the below five fundamental guidelines for a successful e-commerce design.
Source: Placeit.net 1. Keep navigation simple and functional
This one’s an easy one. Think about your own user experience when you visit a website: Are you more likely to purchase if you can easily find what you’re looking for or if you have to click through 50 options?
Complexity hurts conversions. Excess clicks and menus or unrelenting categorization are annoying to shoppers. Make your menus and navigation options simple and intuitive.
To that end, do not over-simplify. You do need a menu. But try to limit it to somewhere between three and seven headers and three or fewer sub-tiers within the initial headers.
Beyond the quantity of navigation options, be sure to make your options clear. Use simple one- or two-word labels that are very direct and transparent about where they will lead. Trendy and fun wording can be appropriate, but only if it does not take away from the ease of use.
For example, if you are running an e-commerce site focused on apparel, it may seem like a fun idea to label your navigation categories with names like “Threads” and “Kicks.” But in doing so, you may lose some of your audience. Nine times out of 10, you’ll retain more potential clients by just being straightforward.
Additionally, people like familiarity. They know that a left arrow means they will go back and that a pointing finger means they can click on a link.
Stick to known symbols within your e-commerce site to make shopping with you more intuitive and user friendly. (Share this on Twitter.)
Last, but not least, make sure that your navigation options work. I can’t tell you how many times I have visited a website and navigated through their intricate tiered navigation sections, only to finally find what it is that I was looking for—but it not be accessible because they had a 404 or other inconvenient Web error.
I can’t say enough for thorough website testing: Just do it!
2. Use a linear checkout process
Have you ever purchased from one of those sites where you go to check out and then redirect to suggestions or your cart? Yeah, me neither. That’s because a checkout process should be simple: either go back or forward. That’s it. No redirects, no landing back in a cart or shopping page.
Simple and transparent does the trick.
3. Use clear error indications at check out
Make error notifications easy for users to understand. Nothing is more frustrating than not being able to make a purchase and not being able to figure out why. If this happens, your potential customer may give you a second shot and try again—but it’s unlikely they’ll try more than three times.
This is the company that we purchase our discs from when we need them for various computer. Sony recovery disk torrent. I went to their website www.recovery-disks.com and typed in your particular model number and came up with the following website: There they're listed.
That said, make your error messages clear. Relay to your customer in clear, direct language what it is they need to do. Make those messages easy to see by using red, highlighted yellow, or even blinking text to increase the error text’s visibility.
Also, place the error message directly above or next to the specific item(s) that requires correction. There’s nothing worse than a blanket error message at the top of the page that leaves someone guessing.
4. Make sure your load time is fast![]()
Did you know that 25 percent of Web users abandon a Web page if it takes more than four seconds to load? It’s true—talk about impatience!
Mobile users are slightly more patient (what does that say about mobile carrier performance?). But just barely: They will give a page up to 10 seconds to load. And there are no second chances: three of five people won’t return to a site they abandon due to slow load times.
Adding further insult to injury, an increase of just one second in your site’s page load time can cause a nearly seven percent decline in your conversion rates.
Time is money and consumers are not a patient breed. All it takes is mere seconds to lose a sale. So make sure you’re working with a good, reliable hosting company; your success depends on their performance.
5. Automate your search
Finally—and this one should go without saying—make sure to include a search feature on your site. Some people will come to you knowing exactly what that they want and, if they can’t find it within seconds, are likely to abandon your site.
Upgrade your search feature to have auto-complete functionality. This is the functionality Google uses, for example, to finish your sentence before you have typed it. Not only does it make it easier for visitors to find what they are looking for, but it also gives you horizontal sales potential by suggesting things within the arena in which they are already searching.
Bonus: A/B Testing
When it comes to making your e-commerce site a success, the best path forward is to never assume.
Don’t assume that high conversion rates are due to your stellar inventory alone. Or that your high bounce rates are because of your homepage design.
What works for one company may not work for another—and beyond that, what worked for you a year ago may no longer work today. Test everything.
One of the best and most proven ways to test is through something called A/B testing.
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A/B testing is a way of testing two different concepts simultaneously with randomized testing samples. So two versions of a Web page (or other type of copy) are pitted against one another in order to determine which works best.
For example, if you are planning to send a marketing email promotion and are interested in evolving your strategy, you might send the same email with two different subject lines; in doing so, you can measure the success of the two different emails to determine what type of subject line secures more opens, click-throughs, and completes.
By paying attention to the differences in your approach, you can better tailor your future efforts.
But A/B testing goes far beyond marketing emails. You can use it for everything from testing an email subject line to testing your homepage or even entire website.
There are numerous solutions out there. Crazy Egg, for instance, is one the industry’s most notable and effective options. And in case, you were looking for more, here are another three tools to look into.
1 – Google Analytics Content Experiment
This solution allows you to test up to five versions of something simultaneously—all within the Google platform. This solution uses a random sample of your visitors, but allows you to define what percentage of your overall visitors are included in the testing.
This comes in particularly handy if you are worried about potential losses should there be a negative reaction to one of your test items. Instead of approaching your entire client base, minimize the exposure by releasing it to just a small segment.
Additionally, you can define which aspects of your site/pages you want to test and you will even get emails updating you about your results and performance.
Since it is part of the Google family, it interfaces right alongside your Analytics account—and best yet, it’s free.
2 – Unbounce
Unbounce is a great option for testing pages and sites without needing to involve your IT team. Even Google’s solution requires one segment of code—minimal by industry standards, but none the less.
Unbounce specializes in landing page testing, meaning that you can easily test from email campaigns, unique URL directs, and more, but that you will be testing single pages (not an entire site).
This tool offers a series of collaboration tools and also does interface with Google Analytics. It offers a convenient landing page builder, so you can create your page from directly within the platform and push it out live with the push of the button.
This option is extremely user friendly and a great way for beginners to get into A/B testing. It does, however, come with a price—though it is quite manageable. Pricing for entrepreneurs and new businesses starts at just $49 per month while pricing for marketing teams and agencies lands at $199/month. Features and functionality vary by cost.
3 – Optimizely
Upon entering the Optimizely site, you will have the opportunity to enter your own e-commerce site’s URL and receive a complimentary tour/example of what the platform can do for you (a nice perk, even if you don’t use their service in the end).
Optimizely is easy to use and requires minimal assistance from your programming team. In fact, it generates a single line of code which your tech team will need to enter into your site’s code (much the same way as they do to integrate Google Analytics).
The platform tracks numerous variants, including engagement, clicks, conversions, sign-ups, and any other metrics you define. You can schedule your testing so it takes an automated approach, freeing you up to wait for the results rather than manually manage every component, including kick-off and test wrap-up.
You can even target your testing to key visitor segments. Optimizely integrates with numerous analytics tools and also works with a graphic user interface so designing test pages is intuitive and doable for non-tech folks.
Again, pricing scales based on the quantity of monthly visitors and features, but it begins at $17 per month and reaches $359 per month for the “Gold” package (which includes 200,000 monthly visitors, unlimited user accounts, phone support, visitor segmentation, and a slew of other features).
All three are great options and which is right for you will depend on your level of tech prowess, need, and budget. Happy testing!
Read other Crazy Egg articles by Jerry Low.
Customer-centered Rules For Design Of E-commerce Websites Pdf PdfJerry Low
Jerry Low is the a professional blogger who is passionate about SEO and web development. He writes helpful web development guide, Internet marketing tips and web hosting reviews at Web Hosting Secret Revealed. Connect and get more from him on Google+.
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